To register your brand, use the command /h registerbrand <format> which will cost you $250,000.
To brand a new foal, you look at the foal you want to brand and use the command /h brand which will add your brand onto your horses info page. This costs $10,000.
To remove a brand you must first get the permission of the brand owner, pay them $10,000 and then $20,000 to the server and $10,000 to brand the foal with your brand.
Branding should only be done on foals unless a branding token is bought in while the horse of your choice will be aged down so you can brand, then aged back up. If you pay to keep the foal, (in a stud/brood situation), you keep the foal. If it is agreed before the foal is born that you are keeping the foal, you use your brand.
You can only brand a horse if you own it as a foal (or have a branding token). You must brand the foal within two weeks of it being born, once that time passes you will not longer be able to brand that horse.
Q: Can I have the same brand as somebody else?
A: No, all brands must be unique to you. However, you can Co-Own a brand!
Q: Can I change my brand symbol later on?
A: No, you cannot change your pre-existed brand symbol. In order to change your symbol you would have to get a staff to delete your brand, which you would have to buy again.
Q: What happens if I unregister my brand?
A: Your brand will be permanently deleted from the database, so any horses that are currently branded with that brand will be unbranded.
Q: If I unregister my brand, do I have to pay to get another one?
Q: Why are there so many fees in branding?
A: Branding is something for popular breeders and barns to recognize the hard work and dedication put into their horses. Brands should be taken seriously, the more brands there are, the less valuable branded horses will become.